Competition among distributors or retailers of the same branded product, be it on price or non-price terms. For example, a pair of Levi’s jeans may be sold at a lower price in a discount store as compared to a department store, but often without the amenities in services that the latter provides.
See also inter-brand competition.
Source: Glossary of terms used in EU competition policy, Antitrust and control of concentrations, European Commission, 2002