Active sales

Sales made by actively approaching individual customers inside another distributor’s exclusive territory or exclusive customer group. This may be, for instance, by direct mail or visits; by actively approach- ing a specific customer group or customers in a specific...

Actual competitor

Firm which is either currently active on the same relevant market as the company under investigation, or which is able to switch produc- tion to the relevant products and market them in the short term without incurring significant additional costs or risks in response...