by 21st Century Competition | May 8, 2014
Pressure exercised upon incumbent firms by the possibility that new or existing firms will enter a specific market (see Potential competitor). New entrants may be attracted by above-normal profits made in this market by incumbent firms, possibly as a result of weak...
by 21st Century Competition | May 8, 2014
A firm is treated as a potential competitor if there is evidence that this firm could and would be likPely to undertake the necessary additional investments or other necessary switching costs to enter the relevant market in response to a small and permanent increase...
